← Paralanguage, silence, laughter
Blowing one's nose loudly in public (Korea)
Blowing your nose loudly: normal in Korea, rude in France.
Meaning
Target direction : Noisy, unrestrained nose-blowing in Korea: a normal, visible and necessary hygienic act, with no social embarrassment.
Interpreted meaning : In the West, blowing one's nose very loudly in public is perceived as mild rudeness, lack of discretion, transgression of respectful urban silence.
Geography of misunderstanding
Neutral
- south-korea
- north-korea
1. The gesture/sound and its expected meaning
The audible sound of nasal expulsion in public, often accompanied by noisy, prolonged nose blowing. In South Korea and East Asia, this behavior is considered deeply offensive and indicative of a serious lack of personal mastery. Noise itself is perceived as repulsive, associated with insalubrity and a lack of respect for others in shared spaces.
2. Geography of misunderstanding
In the West (USA, Canada, France, Germany), blowing one's nose noisily in public is a commonplace and hygienically valued act. Handkerchieving in public transport, at the office or on the street is considered a healthy and normal practice. In Korea, Japan, China and Thailand, however, the same act provokes embarrassment, repulsion and moral judgment. Korean women, in particular, avoid blowing their noses in public for fear of social judgment, preferring to wait for private places.
3. Historical background
The difference stems from two visions of the body and public hygiene. East Asian Confucian cultures emphasize emotional and physical control (mastery of qi/ki), where exposure of bodily processes is a loss of face. In the West, since the 19th century, public hygiene has become a collective health priority, hence the standardization of body-cleaning behaviors in public. Poyatos (2002) notes that collectivist cultures repress involuntary body sounds, while individualist cultures tolerate them.
4. documented incidents
Western expatriates working in South Korea have reported reproving looks and murmurs when blowing their noses in professional meetings. Korean etiquette manuals explicitly advise excusing sneezing or blowing the nose. In Japan, Western tourist guides warn that nasal noise is considered extremely impolite, even obscene. Anthropological studies have documented that Korean children are socialized from kindergarten onwards to suppress these sounds.
5. Practical recommendations
**Use a handkerchief discreetly, turn away from others, minimize noise. In South Korea or Japan, leave the room briefly if you need to blow your nose loudly. A discreet sniff is preferable to an audible blow. Apologize formally if noise is unavoidable ("Shilsunghamnida").
**Do not blow your nose in meetings, on public transport or during formal meals. Do not laugh or talk while visibly blowing your nose. Don't rub your nose or wipe it briefly, which gives the impression of carelessness.
Alternatives: Use tissues discreetly. Sniff lightly instead of blowing your nose. Apologize in advance ("I have a bit of a cold/allergy"). Ask permission to leave the room briefly.
Documented incidents
- — Un consultant américain s'est mouché bruyamment en réunion stratégique, provoquant un silence gêné et des regards réprobateurs. Son collègue coréen l'a contacté après pour expliquer que ce comportement était perçu comme manquant de respect.
- — Un touriste français s'est mouché dans le train Shinkansen. Les passagers l'ont clairement manifesté leur désapprobation par des regards, et aucun ne s'est assis à côté de lui pour le reste du voyage.
Practical recommendations
To do
- Utilisez un mouchoir discrètement, tournez-vous loin des autres, minimisez le bruit. En Corée du Sud ou au Japon, quittez brièvement la pièce si vous avez besoin de vous moucher bruyamment. Un sniff discret est préférable à un mouchage audible. Excusez-vous formellement si le bruit est inévitable (« Shilsunghamnida »).
Avoid
- Ne pas vous moucher en réunion, en transport en commun ou lors de repas formels. Ne pas rire ou parler pendant que vous vous moucherez visiblement. Ne pas frotter votre nez ou l'essuyer brièvement, ce qui donne l'impression de négligence.
Neutral alternatives
Use tissues discreetly. Sniff lightly instead of blowing your nose. Apologize in advance ("I have a bit of a cold/allergy"). Ask permission to leave the room briefly.
Sources
- Nonverbal Communication Across Disciplines, vol. 2: Paralanguage, Kinesics, Silence, Personal and Environmental Interaction
- Manwatching: A Field Guide to Human Behavior
- The Geography of Thought: How Asians and Westerners Think Differently and Why