CodexMundi A scholarly atlas of the senses lost when crossing borders

← Eyes and eye contact

Looking away from an elder (West Africa)

Nigerian boy looks down at his father: respect. Same young man in the USA: suspicious. Silent gaze means two things.

CompleteCuriosity

Category : Eyes and eye contactSubcategory : regard-aversionConfidence level : 3/5 (documented hypothesis)Identifier : e0194

Meaning

Target direction : Strong respect for elders and authority; hierarchical deference; absence of challenge or confrontation.

Interpreted meaning : Looking away in West Africa means respect. In the West, it means guilt, fear or lies. Two cultures, two readings of the same turning away.

Geography of misunderstanding

Neutral

  • ghana
  • nigeria
  • senegal
  • mali
  • cameroon
  • côte-d-ivoire
  • benin
  • togo
  • burkina-faso

1. The gesture and its expected meaning

In West Africa (Nigeria, Ghana, Senegal, Mali, Côte d'Ivoire), looking away in the presence of an elder, parent or authority figure is a fundamental gesture of respect. Poyatos (2002) documents that this practice is systematic in highly institutionalized hierarchical social structures. Argyle & Cook (1976) observe that the absence of eye contact in this context signals acceptance of hierarchy and absence of challenge.

Matsumoto & Hwang (2013) note that averting gaze codifies humility and voluntary submission to moral and social authorities. It is a gesture of affiliation with the established social order.

2. Where things go wrong: the geography of misunderstanding

In North America, Australia and Western Europe, looking away in the presence of an authority figure (policeman, teacher, boss) is interpreted as a sign of guilt, dishonesty or fear. Kendon (1967) and Hall (1966) document that the Western norm values eye contact as proof of sincerity and trust.

An American policeman making brief contact with a young black man who looks away may interpret this as suspicious behavior or an attempt to flee. Conversely, a young Nigerian in North America, looking away as a sign of respect for an authority figure, is suspected of guilt.

This misunderstanding is documented in the literature on police stops and racial discrimination: looking away, a normal cultural behavior in West Africa, is misinterpreted by Western authorities.

3. Historical background

Looking the other way in West Africa dates back millennia to hierarchical social structures based on age and status. Griot traditions, clan chief systems and religious hierarchies (Sudanese Islam, sub-Saharan Christianity) have all codified averting the gaze as a mark of respect.

The colonial period (19th-20th centuries) reinforced this norm: colonial authorities valued open obedience, including averted gaze. After independence, this norm was maintained in family and community structures.

In the West, Enlightenment and modernity valued egalitarianism and emotional transparency (eye contact = sincerity). This is in direct opposition to West African norms.

4. famous documented incidents

5. Practical recommendations

Documented incidents

Practical recommendations

To do

  • En Afrique de l'Ouest: aversion du regard envers aîné/autorité = respect. En Occident: contact visuel = sincérité. Adapter selon contexte.

Avoid

  • Ne pas interpréter aversion du regard comme culpabilité. Ne pas imposer contact visuel qui est ressenti comme défi en Afrique Ouest. Ne pas présumer malhonnêteté.

Neutral alternatives

Sources

  1. Some functions of gaze-direction in social interaction
  2. The Hidden Dimension: Man's Use of Space in Public and Private
  3. Nonverbal Communication and Culture