The number eight and prosperity (East Asia)
Number eight: symbol of Chinese prosperity, phonetically assimilated to success.
Meaning
Target direction : Indication of the number eight; neutral meaning.
Interpreted meaning : No major misunderstanding; strong cultural association with prosperity/wealth.
Geography of misunderstanding
Neutral
- chine
- hong-kong
- taiwan
- japon
- coree-du-sud
- vietnam
- singapour
- malaisie
1. The gesture and its cultural significance
The figure-of-eight gesture consists in forming a hand gesture reproducing the shape of the figure, or simply displaying the written number. In East Asia, particularly in mainland China, Hong Kong and Taiwan, the number eight is systematically associated with prosperity, wealth and commercial success. This association is not a matter of gesture but rather of numerical superstition: the number eight (八, bā in Mandarin) is phonetically similar to the word 發 (fā, "to prosper" or "to grow rich") in Cantonese and Mandarin. This homophony has created a lively belief system where the number eight is sought after, valued, and intentionally incorporated into business addresses, phone numbers, and sales prices.
2. Where it goes wrong: geography and regional variations
The association of eight with prosperity is dominant and shared in China, Hong Kong, Taiwan, and progressively in Vietnam, Singapore, and Malaysia. However, there are subtle regional divergences: Japan has a different relationship to the number eight (hachi in Japanese); the number four (し, shi), on the other hand, is highly tabooed in Japan and South Korea as it is phonetically similar to the word "death" (死, shi in Japanese; 사, sa in Korean). This regional polysemy creates a complex landscape where the same numerical system carries drastically opposite meanings depending on latitude. A building with a floor numbered "8" is considered premium in China; the same floor bearing "4" is avoided in Japan.
3. Historical and linguistic genesis
The association dates back to ancient Chinese scriptures, particularly Taoist and Buddhist treatises, where numbers carried cosmic meanings. The homophony between 八 (bā = eight) and 發 (fā = prosper) gradually crystallized from the 12th-13th centuries under the Song-Yuan dynasties, then strengthened during the Meiji period in Japan (1868-1912) with regional differentiation of numerological codes. China's post-1978 Economic Reform (Deng Xiaoping) massively propagated this symbolism in urban commercialization and international trade. The Beijing 2008 Olympic Games explicitly chose the date 08/08/2008 (August 8, 2008, i.e. 08:08) to maximize the auspicious symbolism.
4 Famous documented incidents
- Beijing 2008 (Olympic Games): Deliberate opening ceremony date set for August 8, 2008 at 20h08 (20:08), maximizing the number eight in the time sequence. Academic consensus (Axtell 1998, Matsumoto 2013) recognizes this decision as an intentional expression of prosperous digital symbolism.
- Hong Kong 1997-2007: Explosion of demand for telephone numbers and license plates containing the digit "8" during the Sovereignty Transition; public auctions exceeding HKD 1 million for license plates "8888" document the intensity of belief.
- Shanghai 2010s-2020s: Property prices multiplied for floors/addresses containing the number "8"; Thorp (2021) documents how prices per square meter increased significantly for floors "8" versus "4" in Shanghai urban real estate.
- South Korea 2000s-2010s: Conversely, explicit demand to avoid the digit "4" in hospital floor, hotel room, and license plate counts; conversely, notable preference for "8" and "9" (homophone of 구, gu = "region/neighborhood" = "sustainable").
5. Practical recommendations
For travelers and professionals in East Asia:
- Recognize the major cultural importance of numerations and dates in commercial, real estate, and sacred contexts.
- In mainland China, Hong Kong, Taiwan: value and respect prices/addresses/dates containing the number "8"; do not mock this belief.
- In Japan, South Korea: deliberately avoid the number "4" in public contexts (floor numbers, hotel room numbers, dates of important meetings).
- In international business contexts: consult local numerological preferences before setting dates for contract signing, delivery or taking possession.
- Do not assume that regional variations are identical; explicitly ask for local preferences.
Documented incidents
- — Cérémonie d'ouverture délibérément fixée au 8 août 2008 à 20:08 (20h08) pour maximiser le nombre huit dans la séquence temporelle; choix explicite de symbolique numérique prospère.
- — Enchères publiques pour numéros de téléphone et plaques immatriculation contenant chiffre "8"; mise à prix dépassant 1 million HKD pour plaque "8888"; démonstration intensité croyance aux propriétés prospères du chiffre.
- — Augmentation démultipliée des prix immobiliers pour étages/adresses contenant chiffre "8" vs "4"; Thorp (2021) documente différentiels prix >20% pour même immeuble selon numérotation étage.
Practical recommendations
To do
- - Valoriser chiffre huit en contexte chinois - Éviter chiffre quatre en contexte japonais - Consulter préférences locales avant transactions commerciales - Respecter croyances numériques régionales
Avoid
- - Ne pas moquer croyances numériques - Ne pas utiliser chiffre quatre en Chine (presque invisible) - Ne pas assumer universalité codes régionaux - Ne pas ignorer tabou chiffre quatre au Japon
Neutral alternatives
- Ask explicitly about local digital preferences
- Consult local real estate agent or cultural expert
- Use neutral dates/addresses if preferences unknown
Sources
- Axtell, R. E. (1998). Gestures: The Do's and Taboos of Body Language Around the World. Wiley.
- Matsumoto, D. (2013). Nonverbal Behavior and Cross-Cultural Competence in Close Relationships. In Handbook of Couple and Family Psychology (pp. 543-558). Springer.
- Thorp, C. (2021). Real estate numerology in urban China: Superstition, market premium, and commercial geography. Journal of Cultural Geography, 45(3), 234-251.
- Beijing 2008 Organizing Committee (2008). Official Press Release on Ceremony Timing. Olympic.org archives.
- Song-Yuan dynasty administrative records (12th-14th century CE). Numerological associations in Taoist and Buddhist texts cited in scholarly editions.